Author Archives: admin

“Multi-screen Advertising” Proven Effective

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There has been a lot of discussion in recent months about the idea of multi-screen advertising – in other words showing the same or similar ad on different devices, with the intent to reinforce the advertising message to the consumer.

Now Google has partnered with Nielsen and CBS’s Television City (Read more...)

Mobile Search: 15 Statistics You Might Want To Know

Posted on by admin

Mobile marketing and advertising have generally become mainstream by now, and along with this has come an increasing appreciation for the importance of mobile search.

Now publications traditionally focused only on PC based SEM are actively discussing and analyzing mobile search. Recently in MediaPost’s SearchInsider publication, Aaron Goldman wrote an (Read more...)